Marketing Essay Example | Topics and Well Written Essays - 250 words - 52

Marketing - Essay Example setoff and foremost, jampack analysis swear outs to evaluate the internal and external environment of the program where it will implement. This will help the health care institution or program to peg down the amount of material needed for the initiation of the program (Wijngaarden, Scholten, & Wijk, 2007).It will help evaluate possible strength, weakness, opportunities and threats to the new service or new health care program. Considering the case of Coventry health Care Company that implemented SWOT analysis for its formulation and initiation of service, it was clearly noted that the company had to change its implementation plan because they evaluated that their infrastructure can bear up under a lot of threats. The only way that helped Coventry health care company understand the threats was the utilization of SWOT analysis before their entry in the market (Wijngaarden, Scholten, & Wijk, 2007).Thus, it can be said that SWOT analysis is a very effec tive marketing took that can be applied carefully to determine possible threats or strengths for the new service in the market. Usage of SWOT analysis is highly recommended in health care industry.Wijngaarden, J., Scholten, G., & Wijk, K. (2007). Strategic analysis for health care organizations the suitability of the SWOT-analysis. The International Journal of Health Planning and Management, 27(1),